Founding members get a free personalized skin analysis — no products, no pressure, no commitment.
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  • How it works

A dermatologist-designed system that learns your skin and adapts.

No guessing, no one-off answers.
Just a clear read on your skin and creates a plan just for you.
No guessing, no one-off answers. Just a clear read on your skin and creates a plan just for you.

    Join 1,800+ women already on the waitlist
    • The core flow

    From first photo to a plan that keeps adapting.

    1

    One-time intake

    A quick questionnaire about your skin, your history, and what you want to change. You only do it once.

    2

    Photo capture + skin analysis

    Take a few guided photos. Computer-vision reads them for tone, texture, and specific concerns — a clear read, not a guess.

    3

    Condition-based assessment

    Your skin is assessed across four focus areas — acne, aging, sun damage, and sensitivity.

    4

    Your personalized, product-agnostic plan

    A routine chosen for your skin from across the whole market — never limited to a single brand's shelf.

    5

    Ongoing guidance + always-available support

    Day-to-day direction whenever a question comes up, always grounded in your history.

    3

    Reassessment every 30 days

    New photos show what's working. Your plan adjusts to match — so it improves as your skin does.

    • Why it's different

    It remembers.
    A search box doesn't.

    Most skincare "answers" are one-and-done — you ask, you get a generic reply, and nothing follows. This is longitudinal: it holds your history, watches how your skin responds, and checks in proactively. Expert-guided and technology-enabled — not a generic chatbot handing everyone the same reply.

    A one-off answer

    Type a question, get a generic reply, and you're on your own again. It forgets you the moment it's given and never follows up.

    An ongoing relationship

    Guidance built on your history and your photos, with proactive check-ins as your skin changes. It gets more useful the longer you're in it.

    • Why you can trust it

    Independent, and led by Dr. Katie Rodan.

    Recommendations span across skin care brands and are based only on what suits your skin. And they're grounded in Dr. Rodan's 35+ years in dermatology and her experience formulating for two billion-dollar+ brands. Authority you can name.

    • What's inside

    Five parts, working together.

    Photo analysis

    Guided photos, read by computer-vision for a clear skin read.

    Photo analysis

    Guided photos, read by computer-vision for a clear skin read.

    intake

    A one-time questionnaire that teaches the plan about you.

    intake

    A one-time questionnaire that teaches the plan about you.

    treatment plan

    A personalized, product-agnostic routine across brands.

    treatment plan

    A personalized, product-agnostic routine across brands.

    Progress tracking

    See your skin's trajectory with 30-day photo checks.

    Progress tracking

    See your skin's trajectory with 30-day photo checks.

    Expert escalation

    When something needs a closer look, step up to expert guidance.

    Expert escalation

    When something needs a closer look, step up to expert guidance.

    • Your photos, your control

    Private by default.

    Your photos are encrypted in transit and at rest, never sold, and never used to sell you products. They're yours — you can review or delete them at any time.

    • FAQ

    Most Common Questions, Answered

    No — there are no commissions, and nothing to recruit or resell. Recommendations span skincare brands and are based only on what suits your skin, not on what anyone gets paid to push.
    The guidance is built on Dr. Rodan’s clinical approach and decades of dermatology experience, so her expertise shapes every recommendation you get. It isn’t a one-to-one personal consultation with her, and it isn’t a replacement for seeing your own doctor.
    Yes. Your photos are used only to understand your skin — never sold, and never used to advertise to you. You stay in control of your images and can remove them whenever you like.
    Pricing is still being finalized. Joining the waitlist costs nothing and isn’t a commitment — founding members simply get early access and preferred pricing when we launch.
    It depends on your skin and your consistency of use. Depending on one’s age, skin renews itself on a 30- to 60-day cycle. As a general guide, many people notice improvements in acne and sensitivity earlier than in sun damage and signs of aging. This is guidance, not a guarantee.
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