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  • Co-creator of Proactiv & Rodan + Fields

She built two billion-dollar+ skincare brands.
Now she's bringing expert guidance directly to you.

Ask Katie is independent, dermatologist-led guidance that reads your skin, adapts as it changes, and recommends across skincare brands — beholden to none. The science of confidence, without the sales pitch.

    • Your photos stay private and encrypted — you're always in control.
    Join 1,800+ women already on the waitlist

    35+ years

    as a clinical dermatologist

    10M+

    customers of her skincare products

    Dr. Rodan has been featured in

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    • The problem

    You've been guessing instead of knowing

    You're bombarded with skincare advice from influencers, friends, estheticians, and brands all claiming to have the answer. The result? More confusion, more products, and more trial and error. In truth, there’s no one-size-fits-all solution. Your skin deserves expert guidance that's tailored to you

    Sounds familiar?

    • Generic advice
    • Endless upsells
    • Conflicting routines
    • Too many options
    • wasted money
    • Guesswork
    It adds up to one thing: guessing.

    8 in 10

    Women say skincare advice feels overwhelming and hard to trust.
    • The shift

    Skincare that works like a relationship, not a checkout.

    Independent

    Recommends across skincare brands

    Adapts as your skin changes

    Guidance any time you need it

    Built on dermatology expertise

    Ask Katie

    Typical skincare brands

    • How it works

    Skin you’ll love. Confidence you’ll feel.

    Feel empowered with personalized guidance, combining advanced skin analysis and the expertise of a renowned Dermatologist, who feels like a family member and is always focused on what’s best for your skin.

    SEE HOW IT WORKS
    • What change really looks like

    Progress, not overnight miracles.

    “A patient came to me with facial redness after using a cabinet full of skincare products - a classic case of cosmetic intolerance syndrome. We simplified her routine to a few gentle products to let her skin recover, then gradually introduced barrier-supporting products one at a time to rebuild healthier, stronger skin.” — Katie
    “A patient said, I've tried everything. Why am I still breaking out? The problem isn't usually how many products you've tried -  it's that they didn't contain the right ingredients for your skin. The right routine can clear breakouts while keeping your skin healthy, balanced, and glowing.” — Katie
    “A patient came to me frustrated by dark spots she'd been attacking with every brightening product she could find. Layering actives was actually making the irritation worse. We simplified, added consistent daily sun protection, and gave it time — because with pigmentation, patience and protection usually matter more than the next new serum.” — Katie
    "A patient told me her skin felt tight and flaky no matter how much moisturizer she piled on. The issue wasn't too little product — it was a barrier worn down by too many harsh ones. Pull back to gentle, barrier-supporting basics, and skin usually starts holding its own moisture again." — Katie
    "A patient was convinced she needed something dramatic to fix 'dull' skin. Often what dull skin really needs is the boring stuff done consistently — gentle exfoliation, hydration, and sunscreen — not a cabinet of miracle products competing with each other." — Katie
    "The most common thing I hear about aging is a scramble to try everything at once. I always say the same thing: a few proven ingredients, used consistently over time, will do more than ten trendy ones used for two weeks each." — Katie

      • Your photos stay private and encrypted — you're always in control.

      "One of the biggest mistakes I see? People change their skincare routine every few weeks after seeing the latest ‘must-have' ingredients on TikTok or Instagram. Beautiful skin comes from following a consistent skincare program containing the right ingredients for your unique needs. Not chasing the next trend."

      Katie

      • Why Katie

      Decades of Dermatology Expertise on Your Side.

      Dr. Katie Rodan has spent 35+ years in dermatology and co-created two billion-dollar+ skincare brands — Proactiv and Rodan + Fields. She knows ingredients and formulations from the inside, which is exactly why she can recommend across the market instead of any single line.

      The difference you feel: guidance that remembers your history and grows with you, instead of a one-off answer that forgets you the moment it's given.

      • 35+ years in dermatology
      • Two billion-dollar+ brands
      • Independent & product-agnostic
      • What's included

      Everything your skin needs to keep improving.

      • What to expect

      Consistency creates beautiful skin.

      "Healthy skin takes time, so meaningful results happen over weeks and months, not mornings." With daily use, most people see improvements in acne and skin sensitivity within one to two months while sun damage and signs of aging, can sometimes take longer. Skincare is a journey, not a quick fix, and Katie will guide you every step of the way.

      Personalized regimen

      A routine built for your skin today — and adjusted as it changes.

      Progress tracking

      See your skin's trajectory over time, not just a single snapshot.

      Always-available guidance

      Ask a question whenever it comes up. Answers grounded in your history.

      Regular reassessments

      Scheduled check-ins that recalibrate the plan as your skin responds.

      • Founding members

      Come in as a founding member.

      We're building this now. Join the waitlist for early access, lock in founding pricing for life, and help shape what independent guidance should be.

      • Free personalized skin analysis
      • Founding pricing, locked in for life
      • Early access before public launch
      • A direct say in what we build


        Founding spots are limited 47 of 300 claimed
        • testimonials

        What People Are Saying

        Maria R.
        Founding member · Austin, TX

        "I stopped buying random products off the internet. For the first time I actually understand what my skin needs — and why. And I love the skincare tips."

        Jenna L.
        Founding member · Charlotte, NC

        "It's the check-ins that got me. Every month the plan adjusts to where my skin actually is, not where it was in January."

        Jennifer L.
        Founding member · Chicago, IL

        “I’ve spent years guessing what my skin needed. This finally made skincare feel simple — I know what to use, what to skip, and what actually matters for my skin.”

        Danielle M.
        Founding member · Denver, CO

        “I love that it doesn’t feel like I’m being sold another 10-step routine. The recommendations actually feel personal to me and realistic for my life.”

        • FAQ

        Most Common Questions, Answered

        No — there are no commissions, and nothing to recruit or resell. Recommendations span skincare brands and are based only on what suits your skin, not on what anyone gets paid to push.
        The guidance is built on Dr. Rodan’s clinical approach and decades of dermatology experience, so her expertise shapes every recommendation you get. It isn’t a one-to-one personal consultation with her, and it isn’t a replacement for seeing your own doctor.
        Yes. Your photos are used only to understand your skin — never sold, and never used to advertise to you. You stay in control of your images and can remove them whenever you like.
        Pricing is still being finalized. Joining the waitlist costs nothing and isn’t a commitment — founding members simply get early access and preferred pricing when we launch.
        It depends on your skin and your consistency of use. Depending on one’s age, skin renews itself on a 30- to 60-day cycle. As a general guide, many people notice improvements in acne and sensitivity earlier than in sun damage and signs of aging. This is guidance, not a guarantee.
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